New Euphemisms May Still Be Twattle

United CEO Oscar Munoz invented the euphemism “Re-accommodate” in an attempt to soften the description of what happened when a passenger was dragged off a flight.  The public didn’t like the wording very much.  Then he tried using the wording “truly horrific event” instead, but the damage was already done.

An euphemism is a figure of speech, which means the language is not meant literally or precisely.  Generally, euphemisms are mild words substituted for ones people think are too offensive.  When the person using a euphemism doesn’t understand an audience very well, though,  poor choices of softer words can make a situation worse.

A blog entry on, “Re-accommodating the Latest Euphemistic Twaddle,” discusses Munoz’s euphemisms, and others.

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