United CEO Oscar Munoz invented the euphemism “Re-accommodate” in an attempt to soften the description of what happened when a passenger was dragged off a flight. The public didn’t like the wording very much. Then he tried using the wording “truly horrific event” instead, but the damage was already done.
An euphemism is a figure of speech, which means the language is not meant literally or precisely. Generally, euphemisms are mild words substituted for ones people think are too offensive. When the person using a euphemism doesn’t understand an audience very well, though, poor choices of softer words can make a situation worse.
A blog entry on http://www.visualthesaurus.com, “Re-accommodating the Latest Euphemistic Twaddle,” discusses Munoz’s euphemisms, and others.
Read more at https://www.visualthesaurus.com/cm/evasive/re-accommodating-the-latest-euphemistic-twaddle.